Innovation is all about identifying opportunities and trying to turn them into reality. But before diving into the urge to bring new ideas to life, you must identify the need gaps. During the Informe-Agro Webinar, inBe shared with Vivanda Boréal about validation and...
In today’s world, which can be called an “experience economy”, there is much evidence to suggest that there is a strong connection between necessity, innovation, and experience. Therefore, listening to (but also feeling) the voice of customers is critical for an...
It won’t surprise many business owners that overall customer happiness is a good predictor of success. Yet too few entrepreneurs allow their customers to share their opinion or request feedback. Customer experience, whether it is positive or negative feedback, can be...
The main advantage of a global development approach to business is the ability to reshape product management so that it fits with the zeitgeist of the target market of any country a business wishes to break into. Some examples of global product development activities...
Customer experience could be defined as the set of experiences, emotions and memories that a customer goes through during each interaction with a brand or during the process of purchasing a product or service. It could also be considered as how the company manages to...
Ben & Jerry's. Nike. Supreme. Levi. North Face. Apple. These names alone conjure up vivid visions of the brands and what they stand for, and they all have very devoted followings. Each of these businesses has a unique brand story. A brand story is a narrative that...