HEAR THE VOICE OF CONSUMERS IN REAL-TIME
Your consumers have feedback. Are you listening ?
How can you continue to approach problems from fresh angles, and consistently present solutions that consumers actually want over time?
It requires innovation. And more than that, it requires input from outside the business, whether it comes from category experts, your clients or your consumers.
On the inBe platform, users can suggest ideas, give feedback to one another, and stay connected during innovation projects.
Gain valuable consumer insights.
It is key to focus on consumer needs, expectations, understandings, and product improvement. When your consumers share their voice in real-time with your organization, they expect you to listen, act and report back to them.
Listen to consumers wherever they are.
Prompt users to give real-time feedback with advanced behavioral and demographic targeting.
Seamlessly capture the voice of your consumers through a secure technology platform.
Get more context by gathering visual feedback and technical details to quickly identify areas of improvement.
Send surveys to the right person at the right time.
Quickly send surveys that match the look and feel of your brand.
Personalize surveys with consumer data for a tailored experience that increases response rates.
Target the right audience based on consumer attributes and behaviors. inBe taps into a committed consumer community ready to give you feedback on your concepts, products, services, value propositions, and more!
Experience what your consumers experience.
HOME TESTING: EASY STEPS TO BETTER UNDERSTAND CONSUMER PERCEPTIONS AND HELP YOU FINE-TUNE YOUR STRATEGIES
TEST DESIGN AND QUESTIONNAIRE
We define the objectives with you and design the questionnaire
We recruit consumers who meet the target by tapping into our community of respondents
PRODUCT SAMPLE LOGISTICS
We handle the logistics of getting your products to the target consumers.
We compile the results via our secure web platform in real time and ensure the quality of the responses.
ANALYSIS AND RESULTS
We create a full report of the results with our recommendations to help you make decisions.
Case Study: Fruit d’Or – SourCran Brand
Ensuring the success of a unique new product
• 2 web tests (concept, packaging),
• 1 home test,
• reporting, analysis and
• Measuring the potential of different ideas
• Converge on product concepts
• Measure interest in product promise
• Confirm delivery of the promise to consumer
• Validate the taste/aroma of 3 different flavours
• Test different packaging concepts
• Validate the positioning
RESULTS AND LEARNINGS
• Market target accuracy
• Adjustments to taste, flavour and flavour texture
• Focus on the right packaging design
• Choosing the right attributes to promote on the packaging
• Packaging adjustments are made to better manage expectations
• Generating ideas for news flavors
“Home testing is an ideal tool to validate the performance of a product with the consumer in an environment that is as close as possible to the reality of real consumption and this, at a more than competitive cost! Even in the midst of a pandemic, this test allowed us to validate the purchase intention and appeal of our new SourCran line before and after consumption and thus validate and adjust our overall product offering (both packaging and product).” – Janick Masse, Senior Brand Manager, Patience Fruit&Co at Fruit d’Or, SourCran Products