Propel and structure front-end innovation with our proven workshops.
A dynamic training and workshop approach geared towards knowledge transfer to design, implement, and optimize the front-end innovation system allowing you to strengthen your position in the market.
Specifically, you will learn to:
Structure your innovation projects based on the Inbe’s® front-end innovation
Develop and strengthen market research and validation practices
Identify and seize opportunities for innovation through the voice of the customer
Develop differentiating value propositions in the form of minimum viable products
Identify winning attributes and turn them into innovative product concepts
Start by anchoring your performance in innovation with this introduction to Inbe’s® front-end innovation methodology
Customer-centric front-end innovation training (2-3 hours) and post-training coaching/audit sessions (2-3 hours).
Preparation and launch of a project:
Plan the steps to a foolproof test plan: Define, Plan, Conceptualize
Training and coaching to start an FEI project (2-3 hours).
Conduct a needs analysis of your target customers to understand the current state and validate/identify innovation opportunities
Refine the design of a value proposition and learn how to successfully design and test a minimum viable product to target winning attributes.
How to successfully conduct concept testing to target key messages for promotion.
You are starting from scratch in innovation and you want to know everything to perform effectively?
To take advantage of all our workshops, sign up for our pilot project!