Several market validation techniques to choose from depending on your needs!



We offer a wide range of methods to capture the voice of the consumer and different tests based on the progress of your ideas, value propositions, and concepts.

Here is an example of market validation :


Rethink bath/shower installation and renovation and simplify the process with an aesthetic and affordable solution!


  • Installers
  • Consumers


  • Understand the usage and habits for the installation of bath and shower walls;
  • Prioritize key attributes based on needs analysis and competitor perception on the market;
  • Measure appreciation of different value propositions;
  • Measure interest for the concepts;
  • Target key messages to prioritize.


  • Multi-test iterative approach:
    • Opportunity analysis;
    • Value proposition testing;
    • Concept testing.


  • Optimal positioning combining relevance and differentiation;
  • Reduced marketing uncertainties;
  • Sales results that exceed expectations.

From the onset, we knew that this product had great potential in terms of sales volume, but the tooling is very expensive so we couldn’t do trial and error or agile development. We had to understand the design criteria that the consumer was looking for. With inBe’s help, we were able to quickly and accurately identify these values, which allowed us to move forward efficiently to the final design and marketing). -Christine Lacasse-Veilleux, Senior Industrial Designer, MAAX BATH INC. 

Marketing research and market validation

Some of the most popular techniques:

Uses and Attitudes + Kano

Understanding the context, pains points/problems, needs, jobs to be done


Co-creation in all its forms (e.g., virtual, B2B, B2C, B2B2C, in the kitchen)

Concept testing

Product, experiences, advertising, packaging

Web User Experience Tests

Testing the user experience in a specific setting and identifying the most important pain points

Home Testing & User Missions

Real-life testing directly at the user’s location

B2B and B2C interviews