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What is voice of customer (VoC)?

What is voice of customer (VoC)?

Today, with the rise of connectivity, customers’ reviews and experiences with different brands are spreading faster than ever. And to keep up with their expectations, brands and market leaders are increasingly investing in customer-oriented strategies such as Voice of...

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What exactly is innovation consulting?

What exactly is innovation consulting?

What is innovation consulting?  Innovation consulting is a process that consists in providing guidance and expert advice to businesses and organizations to ensure they grow to reach their maximum potential.    This form of consulting assesses business models and...

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