In today’s world, which can be called an “experience economy”, there is much evidence to suggest that there is a strong connection between necessity, innovation, and experience. Therefore, listening to (but also feeling) the voice of customers is critical for an...
![When listening to the voice of customers is done right, it leads to innovation with purpose](https://d33mw1sxxoa8gj.cloudfront.net/wp-content/uploads/2022/10/Image-VoC-_-shutterstock_2100424201-1080x675.jpg)
When listening to the voice of customers is done right, it leads to innovation with purpose
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