by Laurence Pichette | Dec 7, 2022 | Front-end innovation, Innovation en amont
The MVP, or Minimum Viable Product, is a prototype of the value proposition, no more, no less. The formula may seem simplistic, but it reveals a very clear concept. MVP: the importance for product development When a new product takes shape in the mind of its...
by Laurence Pichette | Nov 2, 2022 | Front-end innovation, Innovation en amont, Voice of customer
Innovation is all about identifying opportunities and trying to turn them into reality. But before diving into the urge to bring new ideas to life, you must identify the need gaps. During the Informe-Agro Webinar, inBe shared with Vivanda Boréal about validation and...
by Inbe | Oct 20, 2022 | Développer votre entreprise, Innovation en amont, Voice of customer
In today’s world, which can be called an “experience economy”, there is much evidence to suggest that there is a strong connection between necessity, innovation, and experience. Therefore, listening to (but also feeling) the voice of customers is critical for an...
