Voice of customer

7 ways to make sure your customers feel heard

7 ways to make sure your customers feel heard

Companies that listen to their customers learn key data which allows them to improve their value proposition and stand out amongst competitors. Customer feedback allows businesses to better understand their customers’ needs and make the necessary changes to their...

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All you need to know about sentiment analysis

All you need to know about sentiment analysis

The success or failure of a brand depends not only on sales but also on the opinions of customers. It’s very important to understand what clients and potential customers think about your brand, whether they have already purchased a product/service or not. Does the...

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What is voice of customer (VoC)?

What is voice of customer (VoC)?

Today, with the rise of connectivity, customers’ reviews and experiences with different brands are spreading faster than ever. And to keep up with their expectations, brands and market leaders are increasingly investing in customer-oriented strategies such as Voice of...

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