by Inbe | Oct 20, 2022 | Développer votre entreprise, Innovation en amont, Voice of customer
In today’s world, which can be called an “experience economy”, there is much evidence to suggest that there is a strong connection between necessity, innovation, and experience. Therefore, listening to (but also feeling) the voice of customers is critical for an...
by Inbe | Sep 22, 2022 | Grow your business, Innovation
Circular economy ideas are taking off around the world, with solutions tackling waste and promoting sustainability in every aspect of our daily lives. However, organizations and businesses need inspiration to take part in the circular transition. The Co-creation...
by Inbe | Jun 10, 2021 | Voice of customer
The success or failure of a brand depends not only on sales but also on the opinions of customers. It’s very important to understand what clients and potential customers think about your brand, whether they have already purchased a product/service or not. Does the...
by Inbe | Mar 31, 2021 | Design Thinking & Testing
What exactly is user testing? User testing is exactly what you would think it is from looking at the name. It’s a process in which an app, website or really any kind of product or service gets individuals to navigate the interface in order to assess how...
by Inbe | Mar 31, 2021 | Voice of customer
Today, with the rise of connectivity, customers’ reviews and experiences with different brands are spreading faster than ever. And to keep up with their expectations, brands and market leaders are increasingly investing in customer-oriented strategies such as Voice of...
