by Inbe | Mar 31, 2021 | Design Thinking & Testing
What exactly is user testing? User testing is exactly what you would think it is from looking at the name. It’s a process in which an app, website or really any kind of product or service gets individuals to navigate the interface in order to assess how...
by Inbe | Mar 31, 2021 | Voice of customer
Today, with the rise of connectivity, customers’ reviews and experiences with different brands are spreading faster than ever. And to keep up with their expectations, brands and market leaders are increasingly investing in customer-oriented strategies such as Voice of...
by Inbe | Mar 31, 2021 | Innovation consulting
What is innovation consulting? Innovation consulting is a process that consists in providing guidance and expert advice to businesses and organizations to ensure they grow to reach their maximum potential. This form of consulting assesses business models and...
by Inbe | Mar 31, 2021 | Front-end innovation
The innovation process generally takes place in three parts: front-end innovation, new product development process and commercialization. Front-end innovation is a crucial part of every successful innovation process; choices made at the front-end will eventually...
by Inbe | Mar 31, 2021 | Design Thinking & Testing
What does ideation mean?Ideation is a creative process that consists of generating ideas in order to solve a problem. Creativity, innovation, divergence, convergence and reflection are some of the words that are associated with the ideation phase. Ideation is a...
