Why is customer feedback important?

Customer feedback is a source of innovation for any business. Constructive criticism, whether positive or negative, is essential to know how to improve your products or services. Simply ask consumers for their feedback, or collect their opinions on the Internet....

Best customer feedback tools for 2022

You have created a good functional website for your brand, and you are satisfied with all the features of the website, but the job doesn’t end there! You will only know if your website is functional or your brand is doing well through customer feedback. Honest...

All you need to know about sentiment analysis

The success or failure of a brand depends not only on sales but also on the opinions of customers. It’s very important to understand what clients and potential customers think about your brand, whether they have already purchased a product/service or not. Does the...

What is voice of customer (VoC)?

Today, with the rise of connectivity, customers’ reviews and experiences with different brands are spreading faster than ever. And to keep up with their expectations, brands and market leaders are increasingly investing in customer-oriented strategies such as Voice of...