by Laurence Pichette | Dec 7, 2022 | Front-end innovation, Innovation en amont
The MVP, or Minimum Viable Product, is a prototype of the value proposition, no more, no less. The formula may seem simplistic, but it reveals a very clear concept. MVP: the importance for product development When a new product takes shape in the mind of its...
by Laurence Pichette | Nov 2, 2022 | Front-end innovation, Innovation en amont, Voice of customer
Innovation is all about identifying opportunities and trying to turn them into reality. But before diving into the urge to bring new ideas to life, you must identify the need gaps. During the Informe-Agro Webinar, inBe shared with Vivanda Boréal about validation and...
by Inbe | Mar 31, 2021 | Front-end innovation
The innovation process generally takes place in three parts: front-end innovation, new product development process and commercialization. Front-end innovation is a crucial part of every successful innovation process; choices made at the front-end will eventually...