by Laurence Pichette | Dec 7, 2022 | Front-end innovation, Innovation en amont
The MVP, or Minimum Viable Product, is a prototype of the value proposition, no more, no less. The formula may seem simplistic, but it reveals a very clear concept. MVP: the importance for product development When a new product takes shape in the mind of its...
by Laurence Pichette | Nov 2, 2022 | Front-end innovation, Innovation en amont, Voice of customer
Innovation is all about identifying opportunities and trying to turn them into reality. But before diving into the urge to bring new ideas to life, you must identify the need gaps. During the Informe-Agro Webinar, inBe shared with Vivanda Boréal about validation and...
by Laurence Pichette | May 24, 2022 | Uncategorized
Why should B2B companies adopt a branding strategy based on specific goals? This question is no doubt common and legitimate. As decision makers, thinking about branding alone is a real competitive advantage. The branding strategy in B2B must be unique and offer an...
by Laurence Pichette | Feb 16, 2022 | Innovation consulting
Whether big or small, every business needs satisfied customers to prosper. Customer service is integral to your business because it increases customer loyalty, and generates positive word of mouth about your products and services. Technology has also transformed the...
by Laurence Pichette | Feb 11, 2022 | Innovation consulting
Times have changed and companies are realizing that their way of working needs to improve if they want to survive in environments as dynamic as the Covid and post-Covid era. Markets need to produce products and services more quickly and efficiently, based on customer...
