Strategic support continuum
The right experts, at the right pace, to turn the voice of the market into decisions and results.
Beyond the platform, we orchestrate your iterations: upfront planning and timely interventions to move forward quickly without sacrificing quality. You keep control; we bring method, experts, and cadence.
EXPERTISE ON 3 LEVELS
From study to market: we combine research, product marketing, and innovation strategy.
- Research & testing: method, questionnaires, validation
- Product marketing: positioning, concept brief, key messages
- Innovation strategy: prioritization, roadmap, upstream cycles
STRUCTURE & VISIBILITY
Clear orchestration that makes priorities visible and accelerates decisions.
- Annual plan aligned with your objectives (projects & programs)
- Portfolio reviews: come prepared, validate, arbitrate
- Regular follow-ups: cadence maintained, right people at the right time
EXPERTS ON DEMAND
Strengthen your team on demand; we adjust month by month.
- Fill needs in marketing / insights / innovation
- Flexible hourly package based on workload
- Direct access to the right profiles, without recruitment
Expert Profiles
Daniel Leblanc
President & Co-founder of inBe — Innovation Strategy & Customer Voice
Mechanical engineer, PMP and Lean Six Sigma Black Belt certified, Daniel brings 25 years of experience in product development. As an R&D Director, he implemented best practices that reduced development timelines by 50%. An entrepreneur and seasoned communicator, he now supports teams in Quebec, Canada, and Europe to integrate the Voice of the Customer (VoC) upstream, structure iterative multi-test cycles, and turn these learnings into faster, better-founded innovation decisions.
Bastien Roy
Senior Consultant – Marketing Research & Innovation
Industrial engineer (member of OIQ) with 10 years of experience in qualitative and quantitative research, Bastien supports teams throughout their innovation initiatives. He puts the Voice of the Customer (VoC) at the heart of the process to uncover opportunities, refine positioning, and prioritize concepts. He translates verbatims and data into actionable recommendations, helping turn ideas into decisions.