Case Studies

See how we transform the Voice of the Market into concrete decisions for innovations that perform.

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CASCADES

An egg drawer-style package with a safety sleeve, deeper and sturdier, designed to reduce breakage and stand out on shelves.

 

  • Understanding category uses & pain points

  • Validation of the protection/strength promise (depth + sleeve)

  • Optimization of drawer opening and shelf navigation

  • Benefits & proof points ready for commercialization

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FRUIT D’OR – SOURCRAN

A “candy-like” alternative made from tangy, fruity cranberries, designed for a healthier choice.

 

  • Convergence from a wide range of ideas toward SourCran

  • Identification of winning attributes and recipe adjustments

  • Clear definition of target and consumption occasions

  • Finalized positioning and packaging messages

  • Exploration of new flavor opportunities for the future

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VIVANDA BORÉAL

Plant-based patties rooted in local ingredients, highlighting fava beans.

 

  • Targets and consumer expectations (local, taste, texture)

  • Prioritization of differentiating attributes

  • Recipe adjustments and packaging codes

  • Brand storytelling tailored to target markets

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MAAX – NEXTILE

Shower wall set easy to install, with a distinctive design and affordable price.

  • Review of usage and installation constraints

  • Validation of the promise

  • Positioning & pricing adjusted to market expectations

  • Development of key messages

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LECLERC COOKIES – GO PURE

New national brand of snack bars made with simple, natural ingredients.

  • Understanding snacking habits and “simple/natural” expectations

  • Validation of the promise and taste/texture adjustments

  • Choice of front-of-pack attributes

  • Exploration of flavors for future line extensions

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NOVO – MOON CREATIVE LAB

At-home device enabling people with epilepsy to measure the concentration of their medication in the blood.

  

  • Mapping of daily needs/pain points

  • Measurement of interest and intended uses

  • Prioritization of key features

  • Pricing framework and target segments for the future

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Our Clients Testify

The product sells very well across several distribution channels. We are surpassing our sales forecasts, and customers are very satisfied.

Marilyn Boulanger

Product Director, Bath & Shower Solutions, American Bath Group

The iterative approach allowed us to launch our new product lines with confidence. At each stage of the process, hypotheses were identified and tested to reduce risk. For now, our products are performing well on the market, and we are satisfied with the results achieved so far.

Anonymous

Product Development Coordinator

On behalf of Novo, I’d like to echo the compliments from Moon Creative Lab and thank you for your contribution to this project. We are also very happy with the results, and everything looks positive for continuing with Moon Creative Lab. I also believe this finally breaks the ice between inBe and Novo, paving the way to refine and strengthen our cooperation in the future.

Jacques Routhier

VP Business Development, Novo